Blog
Notes on running a business with AI in the loop. What's working, what isn't, and what we're learning along the way.
Seven Superpowers, One Command: The Marketplace Is Live
We've turned the tools we build for our own one-person business into a Claude marketplace you can add in one line. Here's what's inside, and why it matters.
A Table at La Harinera: What Valencia's Independents Reminded Us
We exhibited at the Entrepreneur Fair at the València Nomads Hub Summer Meetup. Here's what showing our toolkit to a room of independents reminded us.
Rent the Model, Own the Tool
Most AI tools are someone else's login — a subscription that can change its price, its terms, or vanish. The case for owning the tools you depend on.
'Improve Efficiency' Isn't a Goal
The most common way an AI project fails: nobody defined success in numbers first. Turn 'improve efficiency' into a measurable target before you build.
From Stalled Pilot to Shipped: The SHAPE Method
Most AI projects don't fail, they just never end. SHAPE is the five moves that get one over the line: Situation, Hypothesis, Action, Process, Evidence.
Get Strategic Before You Prompt: The PAST Framework
Most people jump straight to prompting and get scattered AI experiments. PAST — Purpose, Audience, Scope, Tone — is the four questions to answer first.
Vet the Stranger in Your Inbox
Cold pitches, partnership DMs, would-be hires, and bots. A ten-minute public-sources check before you reply warmly, hire, sign, or endorse.
Write Like You, Not a Robot
AI makes everyone sound the same. When you're the whole business, your voice is the one thing a competitor can't clone. Here's how to keep it.
Stop Building Things Nobody Wants
Your scarcest resource isn't skill or tools. It's time. Here's how to gut-check an idea before you build it, and stop losing weeks to things nobody asked for.
Advantage Solopreneurs: Why 95% of Enterprise AI Fails and One-Person Businesses Win
MIT NANDA's 2025 GenAI Divide report says 95% of enterprise AI fails. For solopreneurs, that's not bad news – it's the structural advantage of our era.
Capability Isn't the Bottleneck Anymore
Yesterday Anthropic spent a developer conference on tooling, capacity, and adoption — not on a new model. Here's what that means for solopreneurs.
Why We Don't Sell GEO Separately
Generative Engine Optimisation is becoming the new SEO – and agencies are already charging £1,800–£3,500 for audits. We bake it into every build. Here's why.
Your Business Runs on Your Hard Drive: Why Resilience Means Ownership
When Spain's power grid went down, everything still worked – because the files were local, human-readable, and ours. Here's why that matters.
Async Is the Superpower: What Good Remote Communication Actually Looks Like
Capture at the speed of thought, process at the speed of attention. How async communication – with AI as the processing layer – beats meetings every time.
Your brain is for having ideas, not storing them: why every solopreneur needs a digital brain
David Allen was right – your brain is for having ideas, not storing them. The Zeigarnik effect proves it. Here's why a digital brain isn't a nice-to-have for solopreneurs, it's the foundation everything else is built on.
Getting Things Done in 2026: How AI Finally Makes GTD Work for Solopreneurs
David Allen's GTD methodology always made sense in theory. In 2026, AI finally closes the execution gap – here's how a real solopreneur system works.
The Evolution of Second Brains: From Zettelkasten to AI-Powered Context
How personal knowledge management evolved from index cards to AI-powered context – and why your second brain needs to be uniquely yours.